How to Create a Raving Fan
I recently purchased a watch at a local jewelers. I knew I was impressed with the level of service while I was there, I was further convinced when I opened my mail today to find a handwritten note...
Patients Remember How You Made Them Feel
It’s amazing what you can hear in the parking lot outside a dental office. I recently heard a teenage girl say “Mom, I’ve had teeth pulled and gum surgery, I’ve had braces...
How to Save a Life
I’ve just returned from San Francisco where the ADA held the annual meeting this year. Dr. Scott Benjamin spoke at The Academy of Dental Management Consultants’ Annual Meeting and held...
Norm!
Don’t you love it when you walk into a business where you’ve been a loyal customer for years and the people working there recognize you and greet you like family? Everyone loves to be welcomed...
Let Patients See the Big Picture
Often the only difference between patient acceptance of a single crown and acceptance of a full quadrant restoration is the extra couple of minutes it takes to snap a digital photo of the quadrant...
Service Recovery
You’ve probably heard the old adage that a happy customer tells two friends but an unhappy customer will tell ten. We’re all human and sometimes despite all your efforts things will not go...
Get the 411
Start gathering cell phone and email addresses for your patients now so you’ll be ready to go when you decide to begin using internet outreach programs to market and communicate with your...
Start a Dr. Oogle Campaign
When your patients compliment you, encourage them to go to the Dr. Oogle site for your city and share their good experience. www.Droogle.com is in many major cities and the site ranks dentists...
Top 10 Ways to Show Patients You Love Them
10. Know Your Patients and Greet Them By Name when they arrive in the office and at every point of contact during their visit. Most practice management software stores patient photos so even a new...
Internal Marketing at It’s Best
At the start of your morning meeting have each team member choose a name from the previous day’s schedule and commit to writing a quick note to that patient. Doctors, lead the way for your team by...