I recently purchased a watch at a local jewelers. I knew I was impressed with the level of service while I was there, I was further convinced when I opened my mail today to find a handwritten note from the salesperson thanking me for my purchase and for the pleasure of helping me select my watch. The note card included the company Credo: “To provide the most compelling customer care possible to all of the people who enter our doors.” I couldn’t help but think how compelling this credo would be for many dental practices. Remember the power of a hand written note. Your patients will love getting one as much as I did.