by Ginny | Jan 13, 2012 | General
2. Job Descriptions:

Protect Your Practice
Practical: When customized for each person and position, sets crystal clear expectations for job performance. Have employees review, update and sign each year.
Legal Perspective: When edited or prepared by employees themselves, then acknowledged with the employee signature, this is your best defense of each employee’s understanding of what was expected of them. Dust off those old job descriptions and put a working guide in place for each employee.
by Ginny | Jan 11, 2012 | General, HR Compliance, Practice Leadership

Don't Just Roll the Dice!
With employee related lawsuits continuing to rise at an alarming rate, it is critical to shine a spotlight on your responsibilities as an employer and get your HR house in order. Lawsuits are often more about perception than the truth. Commit to a proactive approach to HR compliance, rather than a reactive one and you will not only protect your practice assets, you’ll enjoy a practice that runs much more smoothly, effectively and happily.
1. Policy &Procedures Manual:
Practical: Management framework for your practice spelling out how you run your practice. A much-appreciated guide for the team to prevents misunderstandings.
Legal Protection: When done well, comprehensively and kept current, it is your best defense of your positions and your good faith attempt to stay on top of your legal responsibilities to your employees. Guided by an HR Professional, you will be aware of all state and federal requirements and your policies and procedures will be compliant. Don’t take chances copying someone else’s manual; the rules change according to number of employees, your state and your type of business.
by Ginny | Nov 16, 2011 | Strategic Planning
November 15th, 2011 Here’s a summary of analysis of situation by Don Cooper, The Sales Heretic. Love this update on the old “Kodak Study” Great lesson for dentists to pay close attention to. Set yourself up to practice they way YOU want to practice and avoid the heartburn of working with managed care programs. Dentistry will remain a joy for you & your patients will appreciate and thank you!
Much has been said and written about Netflix’s decision over the summer to raise their monthly full-service subscription fee from $10 to $16. Netflix lost 800,000 subscribers in the following months. Before the price increase, Netflix had 24.6 million subscribers.Which means Netflix raised their price by 60% and only lost 3.2% of its customers. 24.6 million customers at $10 each is $246 million. 23.8 million customers at $16 each works out to $381 million. In other words, even with the loss of nearly a million subscribers, Netflix has increased its monthly revenues by $135 million! A whopping 54%!
So what’s the real sales lesson here? Don’t be afraid to raise your prices.You won’t lose as many clients as you fear you will. In fact, you may not lose any. And even if you do lose some of your customers, you’ll still come out ahead thanks to the larger profit margin. Too many people and companies undervalue what they sell and undercharge as a result. Insufficient profit margins will doom your business. If you produce a quality product or service, charge appropriately. People will happily pay it.
by Ginny | Nov 3, 2011 | Practice Leadership, Team Development
Steve Jobs and the Seven Rules of Success
Great article from www.Entrepreneur.com BY CARMINE GALLO Love Carmine’s advice to unleash our “inner Steve Jobs”
1. Do what you love
2. Put a dent in the universe
3. Make connections
4. Say no to 1,000 things
5. Create insanely different experiences
6. Master the message
7. Sell dreams, not products
by Ginny | Sep 20, 2011 | Practice Leadership, Team Development
After speaking at the AADOM meeting in Nashville this month, I’ve received several requests for a list of books I recommend. Here is a list of my Top 20 books to drive your practice success:
- A Sense of Urgency by John Kotter
- Delivery Happiness by Tony Hsieh
- Drive by Daniel Pink
- Emotional Intelligence 2.0 by Travis Bradberry, Jean Graeves
- First, Break All The Rules by Marcus Buckingham
- Fish! A Proven Way To Boost Morale and Improve Results by Stephen Lundin
- Good to Great by Jim Collins
- It’s Called Word For a Reason by Larry Winget
- Leading Change by John Kotter
- Louder Than Words by Bob Kelleher
- Power Questions by Andrew Sobel and Jerold Panas
- Predictably Irrational by Dan Ariely
- The 7 Habits of Highly Effective People by Dr. Stephen R. Covey*
- The Discipline of Market Leaders by Traeacy, Wierseman
- The Five Dysfunctions Of A Team by Peter Lencioni
- The Go-Getter by Peter Kyne
- The Hundred Percenters by Michael Murphy
- The Kindness Revolution by Ed Horrell
- The Secrets of Six Figure Women by Barbara Stanny (this is for men too!)
- Wooden – A Lifetime of Observations
*This has been on my reading list for over 20 years ~ and I’m not done with it yet!