Zero Moment of Truth at SCN, The Speaking Consulting Network

Rita Zamora presents at the Speaking Consulting Network Conference 2012
Social Media Authority Rita Zamora


I want to congratulate Lois Banta, CEO of the Speaking Consulting Network (SCN) and her team for a power-packed conference in Charleston last week. Hall of Fame Speakers Lou Heckler & Dr. Alan Zimmerman spoke on powerful, personal vision. Mark LeBlanc inspired us with his vision for success. My favorite quote from Mark “Never underestimate the power of a simple step repeated.” Gary Zelesky promised “explosive energy”and boy, did he deliver! His passion and his compassion were unforgettable. Social media authority, Rita Zamora‘s powerful presentation on day 1 was referenced by virtually every speaker who followed her. “As Rita said..” became a ‘need-to-know’ reference. Dentistry’s elegant Lioness, Katherine Eitel, SCN Founder, Linda Miles, along with two speaker challenge programs and member presentations rounded out an impressive two-day event.

Your Social Media Presence Is Not Voluntary

While a Society of Human Resource (SHRM) survey reported that 68% of businesses are using social media, it’s most significant to realize one hundred percent of businesses are impacted by social media, leaving 32% of businesses as unwilling participants. The Eagles’ number one hit in the late 70s claimed that at the Hotel California “you can check out any time you like, but you can never leave.” That’s precisely what happens with social media since the audience, made up of your current and potential customers and employees can control the message about your organization. You don’t even have to check in… you are there… you can never leave.

Do you have a social media policy? Do you have a social media strategy? You’ll need both if you want to positively influence your social media brand.