Zero Moment of Truth at SCN, The Speaking Consulting Network

Rita Zamora presents at the Speaking Consulting Network Conference 2012
Social Media Authority Rita Zamora

 

I want to congratulate Lois Banta, CEO of the Speaking Consulting Network (SCN) and her team for a power-packed conference in Charleston last week. Hall of Fame Speakers Lou Heckler & Dr. Alan Zimmerman spoke on powerful, personal vision. Mark LeBlanc inspired us with his vision for success. My favorite quote from Mark “Never underestimate the power of a simple step repeated.” Gary Zelesky promised “explosive energy”and boy, did he deliver! His passion and his compassion were unforgettable. Social media authority, Rita Zamora‘s powerful presentation on day 1 was referenced by virtually every speaker who followed her. “As Rita said..” became a ‘need-to-know’ reference. Dentistry’s elegant Lioness, Katherine Eitel, SCN Founder, Linda Miles, along with two speaker challenge programs and member presentations rounded out an impressive two-day event.

How to Hire Right … The First Time

Hire Right Studies show that most managers make a hiring decision within 10 minutes of meeting a candidate and spend the rest of their time gathering information to support that decision. As a result, managers often hire people that interview well, look good on paper and can talk the talk. Those positive initial impressions don’t always prove reliable once it’s time to actually walk the walk and you can end up wondering “Who are you and what have you done with the person I interviewed just a few short weeks ago.”

My team rocks! We’re not wasting valuable time in the search, we now quickly identify those candidates who both qualify and have the right motivation to be a member of my outstanding team. Ginny Hegarty’s process and assessments shine a light on so many of the details that I have missed when hiring in the past. Since using Ginny’s system we have been picking winners!” Dr. Keith Ogawa, Oregon

Did you know that 30% of new hires start looking for their next job after just 30 days? Or that 46% of new hires will fail within the first eighteen months? Turnover is expensive and will set you and your team back while chipping away at team morale too.

Your people are your practice’s best competitive advantage and that reality is truer today in the current economic environment than ever before.  Realizing just how critical talent acquisition is to your practice success, it’s time to raise the bar on the recruitment process and implement a system and process that supports both the practice and team success.

If you’re ready to hire right…and on purpose... the first time, we should talk. I can offer hiring support that ranges  from a hiring eBook to full on support of the hiring process. My hiring eBook The Hiring Process Simplified  gives you a step by step process to follow along with interview guides that will have you feeling totally confident and able to conduct excellent interviews right out of the gate. Hiring assessments are also available that provide insight into your candidate’s behavioral style, emotional intelligence and core competencies such as reliability, dependability, and work ethic.

Love it! Ginny Hegarty’s system really makes sense, gives us great direction and saves us so much time. I believe it helps us attract the best applicants and gives us much deeper insight, so we choose candidates that truly fit with our practice culture and philosophy.“ Dr. Clint Esler, Texas


 

 

Your Social Media Presence Is Not Voluntary

While a Society of Human Resource (SHRM) survey reported that 68% of businesses are using social media, it’s most significant to realize one hundred percent of businesses are impacted by social media, leaving 32% of businesses as unwilling participants. The Eagles’ number one hit in the late 70s claimed that at the Hotel California “you can check out any time you like, but you can never leave.” That’s precisely what happens with social media since the audience, made up of your current and potential customers and employees can control the message about your organization. You don’t even have to check in… you are there… you can never leave.

Do you have a social media policy? Do you have a social media strategy? You’ll need both if you want to positively influence your social media brand.

Top 20 Books to Drive Dental Practice Success

List of Recommended Reading After speaking at the AADOM meeting in Nashville this month, I’ve received several requests for a list of books I recommend. Here is a list of my Top 20 books to drive your practice success:

  1. A Sense of Urgency by John Kotter
  2. Delivery Happiness by Tony Hsieh
  3. Drive by Daniel Pink
  4. Emotional Intelligence 2.0 by Travis Bradberry, Jean Graeves
  5. First, Break All The Rules by Marcus Buckingham
  6. Fish! A Proven Way To Boost Morale and Improve Results by Stephen Lundin
  7. Good to Great by Jim Collins
  8. It’s Called Word For a Reason by Larry Winget
  9. Leading Change by John Kotter
  10. Louder Than Words by Bob Kelleher
  11. Power Questions by Andrew Sobel and Jerold Panas
  12. Predictably Irrational by Dan Ariely
  13. The 7 Habits of Highly Effective People  by Dr. Stephen R. Covey*
  14. The Discipline of Market Leaders by Traeacy, Wierseman
  15. The Five Dysfunctions Of A Team by Peter Lencioni
  16. The Go-Getter by Peter Kyne
  17. The Hundred Percenters  by Michael Murphy
  18. The Kindness Revolution by Ed Horrell
  19. The Secrets of Six Figure Women by Barbara Stanny (this is for men too!)
  20. Wooden – A Lifetime of Observations

*This has been on my reading list for over 20 years ~ and I’m not done with it yet!