by Ginny | Aug 27, 2014 | General, Practice Leadership, Strategic Planning
Is Fee-For-Service Dentistry Becoming Extinct?
Depends… I think it needs to be a personal and conscious decision for every practice owner.
There are some folks who are doing their Chicken Little best to convince everyone that the sky is falling, however, I believe there will always be multiple business models that can and will support successful practice. Not all patients have the same needs, wants and values toward dentistry. Multiple practice models can and should exist to best serve all patients.
Continue reading for my full post as I join fellow Academy of Dental Management Consultants’ thought-leaders in sharing my opinion on page 4 in the link below http://bit.ly/1ARe14q of this post from PracticeManagement.DentalProductsReport.com/
The keys to success are clarity and focus: identify your chosen model, make certain that your team understands your philosophy and your passion and has the communication skills to create and sustain success in your chosen model of practice.
Private, fee-for-service dentistry requires a relentless dedication to delivering a superior experience for your patients and your team. Those who maintain a business as usual approach to fee-for-service dentistry will find themselves competing with corporate and PPO practices, and struggling. Private, Fee-for-service practices can’t compete on price. It’s that simple.
You can’t be everyone’s dentist. It’s your call. Differentiate, Communicate and Thrive.
by Ginny | Jul 22, 2014 | Communication, General, Innovation, Inspiration, Practice Leadership, Team Development
Many thanks to Jay Freedman, D.D.S. & Associates, P.C., Montgomery Bucks Dental Society & TD Bank for a great day together.
It’s such a joy to spend time with teams that are so passionate about making a difference for their practice, patients and for each other. As a speaker, my goal is always to connect with the audience. My photographer, Tommy Meehan got a great shot of this at this event. What a terrific group!
This is one of my favorite programs to present. It’s so rewarding to review positive feedback like this from Dr. Freedman: “Ginny, your innovative approach to improving our communication skills, was a bit hit and a lot of fun. You have a gift for being able to create a safe, comfortable atmosphere where all members of the dental team can discuss sensitive topics and work through practice drama. Best of all, we have some new skills for avoiding the drama altogether! You are right, the magic doesn’t happen until people connect and we’re so much better at connecting now. Thank you for a terrific day and a great program. I’ll be in touch to plan our next event together.”
by Ginny | May 15, 2014 | Communication, Innovation, Inspiration, Practice Leadership, Team Development
Throw-back Thursday Post: One year later I’m still hearing from doctors and teams that this is a game-changer.
“Time to make the donuts” was the tagline from a Dunkin Donuts commercial back in the 80’s that depicted Fred the Baker getting up before dawn every day, day after day, following the same routine. The character and tagline were so successful that the marketing campaign ran for fifteen years and was named one of the five best commercials of the 80’s. The tagline has remained a catchphrase for those who rise before dawn each day to start a work routine.
…. We’re not Fred the Baker and we’re not making the proverbial donuts; we have the ability to create relationships that change lives. That’s better than any donuts … even the raspberry filled ones! “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” –Winston Churchill BE the Joneses… lead on purpose.
Click here to read the full blog post as published on OneMindHealth.com
by Ginny | May 5, 2014 | Communication, General, Innovation, Inspiration, Practice Leadership, Practice Resources, Strategic Planning, Team Development
Ethical Sales and Communication with our patients is one of the core values of the best dental practices I work with. Clear communication remains the most challenge aspect of both personal and business relationship growth. Dental Practice Report published our article The Importance of Creating and Building Relationships with the Dental Patient. Dr. Erin Elliott and I discuss the relationship rules that apply to our personal and professional communication:
- People choose other people they like and trust
- The best way to know what someone wants is to ask
- Don’t make assumptions or you may believe them to be true
- If you don’t like the answers you’re getting, ask better questions
- There’s never a second chance to make a great first impression
- If someone does not weigh in on a decision, they cannot truly buy into it
Here’s the link: Read my full article on the importance of creating & building a relationship with the dental patient published on Dental Products Report
by Ginny | Apr 16, 2014 | Announcements, Communication, General, Innovation, Practice Leadership, Team Development
Just back from speaking at the Excellence in Dentistry, Inc. meeting in Destin, Florida. The theme of this year’s meeting was “The Godfathers of Dentistry” You may see in the photo that this was my second “Godfather” experience. This time I was dubbed “The Voice” and presented Breakthrough Communication Success, Six Surprisingly Simple, yet oh, so powerful steps to improve communication and bottom-line results with your team and patients:
#1 Ditch the Drama #2 It’s a Simple Choice #3 Challenge the Status Quo
#4 Set Clear Expectations #5 Tap into Purpose #6 Distinguish Yourself
What a thrill to be part of an awesome speaker lineup that included Dr. Gordon Christensen, Dr. David Phelps, Dr. Bruce Baird, Rachel Teel Wall & Wendy Briggs.
A stroll on the pier’s boardwalk at the end of the meeting ended with one of my heels falling 20 feet below into the bay, unretrievable. Nothing left to do but make a wish & toss the other one into the water. Considering the theme, I’m glad it’s just my shoes that are swimming with the fishes!
