I’ve just spent a couple of days at the Smile Reminder corporate office in Utah taking a deep dive into the power of the Smile Reminder program. The team and culture at Smile Reminder, lead by Jim Higgins is an amazing inspiration and example of the power of passion and purpose at work, so it’s no surprise that the Smile Reminder software is game-changer for the dental practice. The SR program is so powerfully elegant and the support is so deep that, as a dental consultant, I simply can’t imagine practicing without it. From message delivery services to sophisticated email marketing campaigns, patient reactivation and proactive social media strategies, SR has raised the bar setting a new standard of excellence in patient communication.I was most impressed by the customer success representatives (CSR) and their commitment to their clients. We all know that nothing happens until the team engages with your resources and ultimately your patients. Your practice CSR at Smile Reminder proactively reaches out to your team to roll up their sleeves and create your practice video, email and newsletter messages inspiring your patients to be Raving Fans!
I had the opportunity to speak with Social Media Authority, Rita Zamora about my new article in The Progressive Dentist magazine titled Social Media: An HR Opportunity and Challenge for Dentists. Here is the link to that video conversation with Rita on YouTube
While a Society of Human Resource (SHRM) survey reported that 68% of businesses are using social media, it’s most significant to realize one hundred percent of businesses are impacted by social media, leaving 32% of businesses as unwilling participants. The Eagles’ number one hit in the late 70s claimed that at the Hotel California “you can check out any time you like, but you can never leave.” That’s precisely what happens with social media since the audience, made up of your current and potential customers and employees can control the message about your organization. You don’t even have to check in… you are there… you can never leave.
Do you have a social media policy? Do you have a social media strategy? You’ll need both if you want to positively influence your social media brand.
