by Ginny | May 15, 2014 | Communication, Innovation, Inspiration, Practice Leadership, Team Development
Throw-back Thursday Post: One year later I’m still hearing from doctors and teams that this is a game-changer.
“Time to make the donuts” was the tagline from a Dunkin Donuts commercial back in the 80’s that depicted Fred the Baker getting up before dawn every day, day after day, following the same routine. The character and tagline were so successful that the marketing campaign ran for fifteen years and was named one of the five best commercials of the 80’s. The tagline has remained a catchphrase for those who rise before dawn each day to start a work routine.
…. We’re not Fred the Baker and we’re not making the proverbial donuts; we have the ability to create relationships that change lives. That’s better than any donuts … even the raspberry filled ones! “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” –Winston Churchill BE the Joneses… lead on purpose.
Click here to read the full blog post as published on OneMindHealth.com
by Ginny | May 5, 2014 | Communication, General, Innovation, Inspiration, Practice Leadership, Practice Resources, Strategic Planning, Team Development
Ethical Sales and Communication with our patients is one of the core values of the best dental practices I work with. Clear communication remains the most challenge aspect of both personal and business relationship growth. Dental Practice Report published our article The Importance of Creating and Building Relationships with the Dental Patient. Dr. Erin Elliott and I discuss the relationship rules that apply to our personal and professional communication:
- People choose other people they like and trust
- The best way to know what someone wants is to ask
- Don’t make assumptions or you may believe them to be true
- If you don’t like the answers you’re getting, ask better questions
- There’s never a second chance to make a great first impression
- If someone does not weigh in on a decision, they cannot truly buy into it
Here’s the link: Read my full article on the importance of creating & building a relationship with the dental patient published on Dental Products Report
by Ginny | Apr 16, 2014 | Announcements, Communication, General, Innovation, Practice Leadership, Team Development
Just back from speaking at the Excellence in Dentistry, Inc. meeting in Destin, Florida. The theme of this year’s meeting was “The Godfathers of Dentistry” You may see in the photo that this was my second “Godfather” experience. This time I was dubbed “The Voice” and presented Breakthrough Communication Success, Six Surprisingly Simple, yet oh, so powerful steps to improve communication and bottom-line results with your team and patients:
#1 Ditch the Drama #2 It’s a Simple Choice #3 Challenge the Status Quo
#4 Set Clear Expectations #5 Tap into Purpose #6 Distinguish Yourself
What a thrill to be part of an awesome speaker lineup that included Dr. Gordon Christensen, Dr. David Phelps, Dr. Bruce Baird, Rachel Teel Wall & Wendy Briggs.
A stroll on the pier’s boardwalk at the end of the meeting ended with one of my heels falling 20 feet below into the bay, unretrievable. Nothing left to do but make a wish & toss the other one into the water. Considering the theme, I’m glad it’s just my shoes that are swimming with the fishes!
by Ginny | Mar 13, 2014 | Communication, General, HR Compliance, Practice Leadership
Here is an excerpt from my article Prior To The Hire from The Progressive Dentist Magazine.
There are 6 common biases that create bad hires. Let’s take a closer look to see if you can recognize these behaviors in yourself or your hiring process:
- Stereotyping: forming a generalized opinion about how people will think, act, or respond, i.e.: Judging applicants by their physical characteristics such as hair color, body type, or gender, for example, thinking men wouldn’t do well working in the front office or being the only male member of a team.
- Inconsistent Questions: Asking different questions of different applicants, i.e.: if you’re not grading on responses to the same questions, how can you truly make comparisons? You must be able to do some quantitative analysis.
- First Impression Error: Allowing a snap judgment to cloud the entire interview, i.e.: thinking poorly of an applicant because of the school they attended or because you don’t like their fashion sense.
- Halo / Horn Effect: Allowing one strong or weak point to overshadow everything else, i.e.: learning that an applicant is from your hometown or school or conversely, has a tattoo or piercing visible. Often this occurs based on an answer to one question that is different than you expected.
- Contrast Effect: Believing good candidates who interview right after weak candidates are stronger by comparison than they truly are. Let’s face it, after a few disappointing interviews, it’s easy for an average applicant to make a big impression.
- Cultural Noise: Failure to recognize when an applicant is being politically correct and/or telling you what you want to hear rather than the actual truth. Don’t take answers at face value, dig deeper. One of the best replies to a first response is simply “tell me more.” Get very comfortable with a silent pause… give the applicant time to think and chances are you will gain valuable insight. Also be certain to keep your eyes on the candidate as they answer your questions, otherwise you risk missing the visual, the body language clues that they are making things up as they go along.
The full text of article is available for a limited time at TheProDentist.com along with full access to the current issue of this leading subscription-based magazine about the business of dentistry.
by Ginny | Feb 24, 2014 | Communication, General, Innovation, Practice Leadership, Strategic Planning, Team Development
As I visit dental practices I believe we’ve all been reaping the benefits of a kinder, smarter, more collaborative female perspective. It would seem women have realized the power and influence we have to create a healthier workplace and we are stepping up to the opportunities at hand. Read the full text of this article from the Spring 2014 Excellence in Dentistry Magazine Breakthrough Communication Success is both my passion and the title of my presentation at the 2014 Excellence in Dentistry Annual Spring Break Seminar Opening Day, Thursday April 10, 2014 in Destin, Florida . Please join me as it’s now up to us as leaders to embrace this new perspective and recognize the opportunities at hand. Forget follow the leader, let’s “Be the Jones” and lead our teams on purpose.
