by Ginny | Apr 8, 2009 | Practice Leadership
It was bound to happen. With Twitter, Facebook and other social networking sites gaining such incredible popularity and with the prevalence of smartphones, we’ve had out first calls from dentists asking if we can add verbiage to their policy & procedures manuals to specifically outlaw tweets, texting and facebooking during work. You might think that this is unnecessary and simple common sense, but then you’d probably be the next “shocked” dentist or office manager to call and report this happening. Cell phones should be be off and stored with employees’ personal belongings during work hours and only turned on during breaks and meal periods. Period. End of discussion.
by Ginny | Feb 11, 2009 | Practice Leadership
Food for Thought:
“If you took the twenty smartest people out of Microsoft, it would be an insignificant company.” – Bill Gates identified Microsoft’s Core Competency as HIRING.
“Plans don’t accomplish anything, either. Theories of management don’t much matter. Endeavors succeed or fail because of the people involved. Only by attracting the best people will you accomplish great deeds.†– Colin Powell
by Ginny | Feb 10, 2009 | Practice Leadership
I hear you! You read the last post about Zappo’s and said core values, more fluff, more distraction, more meetings, more talk of soft skills, No thank you! CAN I PLEASE JUST DO DENTISTRY?
The reality is that you’ll be doing more dentistry – and more of the dentistry you love – if you can get your staff to work together like a world-class team to provide the five-star service that creates raving fans for your practice. Fans who wouldn’t dream of going elsewhere for their dental care.
According to the Gallop Organization, these raving fans will have a 40% less attrition rate and spend 67% more over time than customers who are simply “satisfied” with the care and service they receive. Ritz-Carlton, Zappo’s and Chick-fil-A have embraced this notion that people like to be treated exceptionally well and they will favor businesses that make them feel special.
If you think establishing core values, a practice philosophy of care and service and developing great working relationships is sounding better, give us a call. Our one-day workshop will bring out the very best in your team members and be the catalyst for positive growth and change for the practice. Ginny@GinnyHegarty.com / 610-873-8404
by Ginny | Jan 31, 2009 | Practice Leadership
How will a global economy affect dentistry? Check out page 15 in Geoff Colvin’s new book, Talent is Overrated and prepare for a wake-up call. “You might suppose, for example, that dentists will always have to be where their patients are. Not so. Many consumers in Britain, where dentistry is a much-criticized part of the National Health Service, are taking low-fare flights to Poland to get their dental work done by well-trained dentists who charge bargain prices. If you think your job isn’t exportable, you may be right – but think about it hard before you relax.â€
World-class care has taken on a whole new meaning. This is both a wake-up call and a fabulous opportunity – a game changer for exceptional practitioner.
by Ginny | Nov 6, 2008 | Practice Leadership
Now more than ever it’s essential that you and your team focus on the fundamentals that will create success for your practice.
Stop looking for the next secret to success or magic bullet that will transform your practice.
There are no more secrets; there are just good habits and old-fashioned work.
So, get to work doing what most every successful business does exceptionally well – the basics…
Read my full article on Dental Products Report website: http://www.dentalproductsreport.com/articles/show/dpr1008_pm_fundamentals
by Ginny | Oct 6, 2007 | Practice Leadership, Team Development
It’s amazing what you can hear in the parking lot outside a dental office. I recently heard a teenage girl say “Mom, I’ve had teeth pulled and gum surgery, I’ve had braces and cleanings twice a year my whole life, but I’ve never felt like such an object as today when I had that filling done. That new girl working on me hurt me and acted like I was invisible.” The young girl then began to cry.
I have to wonder if this doctor was aware of what had happened under his watch. How aware are you of how your staff handle challenges they may face with your patients? How much training time is spent sharing your practice philosophy of care and service? Do you teach your team members how to care for and about your patients? It’s a mistake to assume that clinical competency assures a compassionate chairside manner. When all is said and done your patients won’t remember exactly what you said or did but they will always remember how your practice made them feel. This young lady deserved better.
