Shifting The Energy of Your Team Culture
Let’s Talk Energy!
Even the best and the brightest teams will fall short of their goals if they are not all on the same page. I’ve seen talented teams that are actually more of a group of people working alongside each other, but with competing priorities, plateau, unable to advance to the next level of success. The best way out of this rut, so you create new growth starts with coming together to shift the energy in the practice, to shift the practice culture. If you want to create a new culture, you have to change the energy feeding the old culture.
I hear from team members all the time that they are “working so hard.” One of my favorite shifts that occur in team development is when the team begins to realize that working hard is not an essential ingredient to success… achieving results is the essential part.
When there are openings in hygiene and someone is focused on how hard he or she is working and how many calls they are making, they are churning negative energy. When you’re on the phone, 92% of your success in communicating will be based on your voice quality and tone – that’s another way of saying it’s based on the energy in your voice. Remember the old adage, it’s not what you say, but how you say it? We’ve all experienced this, right? There’s a big difference between a monotone “Thanks for calling. How can I help you?” and an engaged “Thanks for calling. How can I help you?!” or better yet “Thanks for calling, I can help you!”
If you’re focused on how hard you’re working or how many phone calls you’re making, your voice quality and tone will reflect your struggle. If you’re focusing on the wonderful service you’re providing your patients by helping them stay on track and health, your energy level will shift & so will your results. Energy is either an asset or a liability – it’s a choice we make with every action.
You may think you can kid yourself about your focus, but your energy will not be fooled… neither will your coworkers or your patients.
Group Exercise for Your Practice
Here’s a quick exercise to get everyone focused on identifying your core values that give life (energy) to your practice.
First, everyone take a quick 10 seconds here and think about your role in the practice, what you do at work. Put your ideas up on a whiteboard or easel pad if it’s handy.
I’ve asked thousands of team members to do this and I find the focus is much too narrow and the responses are all position drive: I’m the doctor, I’m a hygienist, I’m an assistant. My favorites are the ones that identify as a piece of furniture when they say, “I’m the front desk.” Wow, we really need to elevate some team members’ images of themselves! I’m guessing most of your answers are probably much the same as I’ve seen, very task oriented.
At your next team meeting, I challenge you to go one step further and write down what you do without using any words that could be found in your job description. Work with a partner so you can rate each other’s answers and nix the ones that might be a task on a job description.
Bring everyone together to understand why you do what you do… and we all know it’s so much more than fixing teeth … it’s about who you are being when you do what you do… it’s about changing lives, restoring confidence and lifting people up.
Create a new list of all the roles you identify in this exercise. I’ve done this exercise with hundreds of teams and every time it has the same effect – it raises the stakes and makes each person’s contribution more meaningful than ever because the focus is on the WHAT & WHY instead of HOW they do their job.
Once you’ve got everyone on the same page with the WHAT & WHY the power and the passion… the HOW becomes much easier to agree on and the proof is in the results!
Use the video below for your next huddle or team meeting to help facilitate the energy discussion in your practice.