I like to step outside of dentistry into the corporate world for my mastermind meetings and continuing education. During my recent travels, I met up with a Fortune 500 business consultant and we had a brilliant conversation about the concept that success isn’t always all it’s cracked up to be. We both agreed that situational success can sometimes get in the way of long-term, predictable success. Let me explain…
THE GROUNDHOG DAY SUCCESS STRATEGY
We talked about the challenges of developing cross-functional teams, those who perform different functional roles within an organization but must all come together to achieve a common goal. The corporate version of this brings marketing, human resources, and accounting together, for example, while dental teams bring the administrative, clinical assisting and hygienists together to achieve successful outcomes for patients and the practice. Independent expertise is just as critical as the skill of successfully passing the baton to the next department.
While the goal is to ultimately establish a seamless flow from one department to the next, the process can be downright messy at times. I spent a dozen years in the dental practice prior to starting my company, so I know, just as you do, that some days it seems like Murphy’s Law is having a field day at our expense. Then, out of nowhere the puzzle pieces start to fall into place and before you know it, the case works out, the openings in the schedule fill up and the team comes together to rock a successful day. Bravo Team! Everyone goes home happy and we come back the next day to start all over again, business as usual.
STOP RIGHT THERE
This is precisely where your success can get in your way. You and your team struck gold yesterday and it’s critical that you take the time to create the treasure map that will lead you to strike gold again. Rather than feeling like you got lucky, take the time to figure out exactly how you set yourself up for success, exactly how the seeds you planted sprouted, how the proactive tracking process you put in place paid off and/or how the relationships you nurture all contributed to your team’s ability to re-create a successful day on the fly. The insights you discover will enable you to re-create this awesome turnaround success the next time. Success leaves clues … mine the nuggets, capture the gold and reap the rewards of turning Murphy’s Law on its head. Your situational success will morph into creating a more predictable process.
Eye of the Tiger energy leading you into the office.
It’s going to be an awesome day!
The team is all on time, prepared for your huddle, the day is well-scheduled, productive and you’re excited about the good people you’ll see today and the great work you’re privileged to do. Zip a dee doo dah! I love dentistry!
How do we bottle this positive energy, mindset and can-do attitude so it’s there for us as we start each new day?
How do we make this predictable?
What do we do when ‘life happens’ and we have challenges that threaten to derail us?
How can we maintain this positive attitude when the schedule is falling apart or the unexpected happens that extends an appointment causing you to run late?
Let’s dig deeper for some answers.
A Fable and a Frog
Fables are short stories intended to teach us some moral lessons. Most of us are introduced to these stories as children, notably The Tortoise and the Hare, Little Red Riding Hood, and The Ugly Duckling.
There’s another popular fable about a frog that instantly leaps out when placed in a pot of boiling water, immediately aware of the danger. That same frog can be placed in a pot of cool water that is slowly heated to the boiling point and the frog will not sense the gradual change in temperature until it’s too late and the frog meets its demise.
Perspective based on stories we tell ourselves…
I’ve asked hundreds of dental teams what they think the lessons in the Boiled Frog fable are for dentists and their teams. The two most common answers are interestingly at odds with each other.
#1 Change has to be gradual in order for it to be accepted (placing frog in cold water) #2 Change won’t happen without a proper sense of urgency (placing frog in hot water)
Which is the real lesson, the best one? That’s a matter of perspective, based on the stories we tell ourselves.
Whatever you believe will become your reality, as you prove yourself right. For example, you may believe that change won’t happen without a proper sense of urgency and yet how many times have you gone shopping and bought something you didn’t need? There was no urgency for the VitaMix Blender, but it is awesome and you wanted it. You’ll wake up to smoothies and make hot soup because now you can, all the while still believing that there has to be a proper sense of urgency for change to occur. I’m always fascinated that as humans we can hold two seemingly opposite beliefs at one time.
It’s important to realize that our subconscious brain believes what we tell it. This is the root of the limiting beliefs we have that hold us back. I believe our greatest opportunities lie in challenging those limiting beliefs, those stories we tell ourselves at a conscious level with an open mind.
There is a third option…
Back to the boiled frog fable. Here’s a third option that has a pivot point for breaking through many limiting beliefs. It’s most common to see ourselves and our patients as the frog and craft our stories based on which of the two most common choices listed above.
What happens when we approach the question of the best lesson in the story with a totally different perspective: are we the boiled or the boiler? Each of us, as a practice leader, provides the framework for our reality (the pan). We create the culture (the water) and we provide the heat source (the flame).
Eureka! This can change everything.
How does your perspective change when you realize you have the power to determine your outcome? What happens when you start telling yourselves a new story with possibilities you had not previously believed to be possible? Take a look around, if someone else is doing it, there’s a better than average chance you can do it, too. If it’s not being done, who’s to say you can’t be the one to break the barrier and create the freedom to practice the way you want to?
There are 10 top limiting beliefs I see in dental practices
1. Patients only want what insurance covers 2. Ideal day scheduling is a pipe dream 3. There’s just not enough time
My challenge for you this week is to come together as a team and identify your limiting beliefs and then bust them wide open to create your new reality and that Eye of the Tiger energy that will propel your team to even greater impact and success.
Even the best and the brightest teams will fall short of their goals if they are not all on the same page. I’ve seen talented teams that are actually more of a group of people working alongside each other, but with competing priorities, plateau, unable to advance to the next level of success. The best way out of this rut, so you create new growth starts with coming together to shift the energy in the practice, to shift the practice culture. If you want to create a new culture, you have to change the energy feeding the old culture.
I hear from team members all the time that they are “working so hard.” One of my favorite shifts that occur in team development is when the team begins to realize that working hard is not an essential ingredient to success… achieving results is the essential part.
When there are openings in hygiene and someone is focused on how hard he or she is working and how many calls they are making, they are churning negative energy. When you’re on the phone, 92% of your success in communicating will be based on your voice quality and tone – that’s another way of saying it’s based on the energy in your voice. Remember the old adage, it’s not what you say, but how you say it? We’ve all experienced this, right? There’s a big difference between a monotone “Thanks for calling. How can I help you?” and an engaged “Thanks for calling. How can I help you?!” or better yet “Thanks for calling, I can help you!”
If you’re focused on how hard you’re working or how many phone calls you’re making, your voice quality and tone will reflect your struggle. If you’re focusing on the wonderful service you’re providing your patients by helping them stay on track and health, your energy level will shift & so will your results. Energy is either an asset or a liability – it’s a choice we make with every action.
You may think you can kid yourself about your focus, but your energy will not be fooled… neither will your coworkers or your patients.
Group Exercise for Your Practice
Here’s a quick exercise to get everyone focused on identifying your core values that give life (energy) to your practice.
First, everyone take a quick 10 seconds here and think about your role in the practice, what you do at work. Put your ideas up on a whiteboard or easel pad if it’s handy.
I’ve asked thousands of team members to do this and I find the focus is much too narrow and the responses are all position drive: I’m the doctor, I’m a hygienist, I’m an assistant. My favorites are the ones that identify as a piece of furniture when they say, “I’m the front desk.” Wow, we really need to elevate some team members’ images of themselves! I’m guessing most of your answers are probably much the same as I’ve seen, very task oriented.
At your next team meeting, I challenge you to go one step further and write down what you do without using any words that could be found in your job description. Work with a partner so you can rate each other’s answers and nix the ones that might be a task on a job description.
Bring everyone together to understand why you do what you do… and we all know it’s so much more than fixing teeth … it’s about who you are being when you do what you do… it’s about changing lives, restoring confidence and lifting people up.
Create a new list of all the roles you identify in this exercise. I’ve done this exercise with hundreds of teams and every time it has the same effect – it raises the stakes and makes each person’s contribution more meaningful than ever because the focus is on the WHAT & WHY instead of HOW they do their job.
Once you’ve got everyone on the same page with the WHAT & WHYthe power and the passion… the HOW becomes much easier to agree on and the proof is in the results!
Use the video below for your next huddle or team meeting to help facilitate the energy discussion in your practice.
I enjoy the opportunity to speak to many team members around the country and to learn about their goals and dreams as well as their frustrations. It’s in those interactions that breakthroughs often occur. One person recently told me, “I worked for that doctor for over 15 years and he never once did anything for me.” Wow, where do I begin? I decided to listen and learn this person’s perspective.
“Courage is what it takes to stand up and speak up – courage is also what it takes to sit down and listen.” Winston Churchill is the genius behind this quote that teaches the value of quiet strength and wisdom.
I’m a big fan of Stephen Covey’s 7 Habits of Highly Effective People; in this case, I was practicing the Seek First to Understand, then to be Understood habit. Once I gain a better understanding, I’ll be able to ask the questions that will give the other person the courage to stop making their case for unhappiness and instead face the future with renewed enthusiasm.
When this woman was finished with her story, I asked:
Question #1: “Now that you’re with a new practice, why is this coming up?”
Her answer, “My new doctor is doing reviews, which the former one never did. We’re talking about me, which is good, but my new doctor doesn’t appreciate all I know, all I do and how good I am. He just wants me to do more.”
I then asked question #2: “Are you happy in your work?”
She responded, “Lately, I’m feeling frustrated and bored at work. I rather be appreciated for what I do now than have to attend meetings to learn more.”
And finally, question #3: “Do you think your best work days are behind you or ahead of you?”
Her energy changed as she was very quick to respond, “I’ll probably work for another 15 years, so I sure hope they’re ahead of me!”
Whoop, there it is! That’s the enthusiasm I was hoping was still there, although masked by her own ego and disconnect with the new doctor’s vision.
Enthusiasm is what fuels our passions to create, to enjoy our work and to take our personal and team performance to the elusive next level. Enthusiasm isn’t about what we have – we can be appreciative of what we have or have accomplished. Enthusiasm exists for what’s to come, where we’re going, what we’ll achieve next. Enthusiasm is about the future. I’ve met this woman many times through the years; her name and face have changed, but her story remains the same.
How about you? Have you met this person, unhappy in the present, not sure how to move forward? The choice is to step up or to step out of the practice.
Gratitude shows up in many ways. About ten years ago I was invited to speak to a group of referring dentists celebrating the retirement of an orthodontist who had practiced for over 50 years.
I asked this doctor, “How many families would you guess you have you supported during your career?” He answered that he wasn’t sure how many patient families he had treated.
“Not patients” I responded, “I am wondering how many team members you have helped support their families.”
I was surprised when his eyes got teary and he told me he had never even considered that question. He then thanked me for the gift of the question that made his heart so happy. This was a moment I’ll never forget.
It’s often said, that in business your people are your best competitive advantage. Some even describe employees as your human capital. While true, I think the value your team brings to you, your patients and your practice far exceeds those descriptions. Dentistry is a team sport, you can’t do it all by yourself. Your team members are essential to your success and they should be the beautiful representation of the face, the voice and the essence of your practice. Don’t settle for any less.
...his eyes got teary and he told me he had never even considered that question. He then thanked me for the gift of the question that made his heart so happy.
In my experience, if you wish to provide world-class care and service to your patients, you must first:
Provide world-class care to your employees; they are basically your first clients
Treat them well – Care about them and their families
Establish clear boundaries and guidelines via a policy & procedures manual, and protocols
Support team member growth and development within their roles in the practice
By recognizing and rewarding the behaviors and deliverables that you wantto be repeated, you will be proactively nurturing the seeds of success while creating a culture of gratitude.
Your team may change through the years; your systems, protocols, and boundaries should grow with the practice and support a win-win environment. It’s near impossible to be in a state of appreciation and annoyance at the same time. Lead with appreciation and gratitude.
Doctors often tell me they are grateful for the team, but they don’t know what to thank people for since they spend their days focused on patient care. I have a favorite activity to share with you that increases awareness and the opportunity to lead with gratitude.