Zappo’s, the Las Vegas based e-commerce shoe retailer’s site’s debut at No. 23 makes it the highest-ranking newcomer on the list of the 100 Best Companies to Work For in Fortune’s February 2009 Issue. Zappo’s inspirational leader believes that his company’s core values are the reason for it’s success.

Job No. 1 is for all reps “to delight callers.” Also included in his Top Ten Commandments: Pursue Growth & Learning, Create Fun, Deliver “Wow Through Service”, Be Humble, and Build Open and Honest Relationships Through Communication.

As Fortune Magazine says “Zappo’s Knows How To Kick It.” This is great advice if you’re selling shoes or changing people’s lives while providing great dental care.