Is the Patient Always Right? Bob Kelleher of Southwest Airlines knows a lot about the power of purpose and the value of respecting your employees and treating them well. His company has been profitable for 38 years in a row – unheard of in the airline industry. He say that “the customer is always right” is a bunch of baloney if you have any respect for your employees. He believes that your employees are more important than customers and recommends taking care of your employees so they are able to treat your customers with warmth and hospitality that will keep your customers coming back, loyal to your company. CNBC Titans has a great episode devoted to Bob Kelleher’s story if you want to learn more.

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