The hype is real, Dr. Mark Hyman is an amazing speaker. If you ever have the opportunity to attend one of his seminars, jump at the chance. He will inspire you and your team to renew your passion for caring for your patients. Mark recommended one of the best strategies I’ve heard for avoiding the pre-determination trap that keeps so many patients from the dentistry they want and deserve. He recommends that when a patient asks if you can write to their insuranace company for approval you respond by asking “What will you do if your insurance company says no?” Begin right then and there shifting the focus back to the benefits of treatment and the patient’s commitment to their own oral health. Once again, the old adage rings true.. If you don’t like the answers you are getting, ask better questions.