YES! You can “just do the dentistry”!

Have you ever had a moment of inspiration and it disappeared as quickly as it arrived?

I had one of these moments a year ago this month as I realized the answer to the question that dentists have been asking me for years. This aha moment was so exciting to me that it inspired me to write a book over the next six months!

Here’s the question:

“Can’t I just do the dentistry?”

This question is usually accompanied by a sense of frustration over the time that dentists spend away from their clinical joy. Does this sound like you or someone you know?

Are you open to change?I know this is the dynamic that causes new dentists and dentists that have been practicing fifty years to agree that their biggest stressor in practice is the team stress and drama.

My aha moment was in realizing that my consulting work over the past twenty years has indeed taught me (and my clients) that “Yes, you can just do the dentistry” after you make a few key leadership pivots.

 

Why PIVOT?

 

When I think of a pivot I think of basketball. My dad always used sports lessons as metaphors for life, so of course, my mind went to sports as I was trying to come up with the perfect title for my book.

While watching the Villanova Wildcats win the NCAA Championship last year I noticed that the color commentators for the tournament continually talked about Nova’s star Ryan Arcidiacono’s awesome ability to pivot. Aha! I loved the sound of the word and the visual of shifting in place to create a better opportunity.

Turns out that the lean business definition of pivot is to “change strategy without changing vision.”

Perfect!

That’s exactly what I am proposing to you in the book PIVOT.

Today’s Pivot Point: Leadership
First Step… Shifting Your TEAM Mindset

Shifting your TEAM mindset is the first step. Start with them and you’ll experience radical results. Think about how you would want your team to treat your patients and aspire to treat your team the same way.

STOP DOING THESE 3 THINGS
[Pivot pages 46-53]

1. Do not share your financial stressors with the team
If you want to inspire your team to fully engage with head, hands, and heart, you must go first. Share your purpose and passion with your team. One thing I know for sure is that when a team comes together understanding the big why in what they do, the financial success will follow.

2. Do not think that a good paycheck alone will inspire your team
Visa’s inventor, Dee Hock, said it best “Money motivates neither the best people nor the best in people. It can move the body and influence the mind, but it cannot touch the heart or move the spirit; that is reserved for belief, principle, and morality.” You definitely want your team’s hearts to be in it.

3. Do not think that clinical excellence alone will build your practice
Your patients do not judge you by the quality of your work – they simply are not qualified to judge quality. Patients judge you and decide if they will continue to be your patient by the way they feel when they are in your practice. Excellence in care and service is the winning combination.

What SHOULD You Do Instead?

If you’ve been guilty of any one or more of the previous things and want to “Just Do The Dentistry, click below to PIVOT in a different, more productive direction!

Download your PIVOT Point Leadership:  First Step… Shifting Your TEAM Mindset (aka Do This Not That)

Four Steps To A Great Hire

ADA Hegarty CourseThe American Dental Association, in partnership with the University of Notre Dame, has introduced the ADA Executive Program in Dental Practice Management.  The preview of my course Four Steps To A Great Hire is now available at this link.

Wondering what this online Certificate Program is all about? The ADA explains “this unique, six-course certificate program features the only blended curriculum that combines insight from the nation’s largest dental association with business acumen from a top-ranked business university.” I’d strongly encourage you to visit this link to see the comprehensive course offerings.

Earn Patient Loyalty -Ginny Hegarty, SPHR

ADA Newsletter Hegarty Fall 2014

ADA Newsletter Hegarty Fall 2014

“We make money the old fashioned way… we earn it!” Oscar Winner, John Houseman’s bounding voice created this memorable catchphrase for an EF Hutton Investment Firm commercial over 30 years ago.The message struck a chord then… and still does. While we can absolutely shorten the learning curve to success, there are no shortcuts to the basic principles of success…not even in the digital world we now live in.

A study of the online reviews of multiple dental practices in a major metropolitan area revealed that for all the changes we’ve seen in how a business presents itself to the world, the bottom line of what makes a lasting positive impression remains the same. Read the full text of my article Score a Great Online Review and Earn Patient Loyalty (more…)