Stop Working So Hard

Throw-back Thursday Post: One year later I’m still hearing from doctors and teams that this is a game-changer.

“Time to make the donuts” was the tagline from a Dunkin Donuts commercial back in the 80’s that depicted Fred the Baker getting up before dawn every day, day after day, following the same routine. The character and tagline were so successful that the marketing campaign ran for fifteen years and was named one of the five best commercials of the 80’s. The tagline has remained a catchphrase for those who rise before dawn each day to start a work routine.

…. We’re not Fred the Baker and we’re not making the proverbial donuts; we have the ability to create relationships that change lives. That’s better than any donuts … even the raspberry filled ones!  “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” –Winston Churchill   BE the Joneses… lead on purpose.

Click here to read the full blog post as published on OneMindHealth.com

 

Ethical Sales and Communication in Dentistry

Ethical Sales and Communication with our patients is one of the core values of the best dental practices I work with. Clear communication remains the most challenge aspect of both personal and business relationship growth. Dental Practice Report published our article The Importance of Creating and Building Relationships with the Dental Patient. Dr. Erin Elliott and I discuss the relationship rules that apply to our personal and professional communication:

  • People choose other people they like and trust
  • The best way to know what someone wants is to ask
  • Don’t make assumptions or you may believe them to be true
  • If you don’t like the answers you’re getting, ask better questions
  • There’s never a second chance to make a great first impression
  • If someone does not weigh in on a decision, they cannot truly buy into it

Here’s the link: Read my full article on the importance of creating & building a relationship with the dental patient published on Dental Products Report