Internal Marketing at It’s Best

At the start of your morning meeting have each team member choose a name from the previous day’s schedule and commit to writing a quick note to that patient. Doctors, lead the way for your team by also making a personal commitment to writing a note. A hand-written note congratulating a patient on a special event or accomplishment, wishing them a great vacation or just letting them know you enjoyed the time you spent together will help you all be more in touch and build better relationships with your patients. Imagine the impact this will have on your team as they engage patients each day. Imagine the impact it will have in the community over time. It takes two minutes a day and this is internal marketing at its best.

Learn from iTunes and Ebay

If you’re like most people these days you have an iTunes account to purchase music and a PayPal account for Ebay purchases. Both require that you keep a credit card on file. You also leave your credit card on file when you make airline or hotel reservations, use a speed-pass at the gas pump or open a membership at Blockbuster video. It simplifies paying bills and saves time.

Offer your patients that same convenience when you accept assignment of their insurance benefits. Keep a preauthorized credit card on file and bill the patient’s credit card immediately for any balance remaining after benefits. You clear the account instantly and the patient doesn’t need to bother with bills. This is a win-win alternative to sending statements.